Bonus Episode: An Interview With Keith Cunningham
In this special bonus episode of “Think Like A CEO,” Gary Keller has a socially distanced conversation with seasoned entrepreneur and bestselling author Keith Cunningham about the grit, intelligence, and tactical thinking it takes to pivot successfully. By examining the previous successes and failures of a variety of businesses, including their own, Gary and Keith provide listeners with invaluable insights on surviving a shift by making smart decisions.
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Jay is cohost of Think Like a CEO with Gary Keller, a top business podcast with over a million downloads. He has also made guest appearances on BiggerPockets, Entreleadership, The School of Greatness, and other popular shows.
During a shift, chances are job descriptions within your business will shift as well. In this episode, Gary and Jay talk about getting clear on your business goals so that your budget, model, and org chart are built for success. Knowing your goals and KPIs will help you reveal the right plan for your business, and this includes the people you rely on to help you thrive during tough times.
Recessions are a normal part of the business cycle. We know they are coming, so that means we should plan in advance. But when one hits, we still have to hunker down and figure out if we can survive. In this episode, Gary and Jay talk about how you can not only survive, but thrive. You’ll learn how important it is to look at your new numbers so you can create the right message, service your market, and increase your efforts when it comes to lead generation.
When a shift happens you’re going to have a math challenge and you’re most likely going to have a challenge to your business model. In this episode, Gary and Jay talk about how to adjust your actions so that you are still hitting your core numbers and gaining market share. You’ll also learn how to reinvent your business model and add more value to your services so that you have a moat around your success.